Scott Sassa

Media, Entertainment & Digital Executive

  • Coordinates NYC + LA
  • Currently At MILK Makeup

I have generally worked in disruptive media start ups, as an intratrepreneur building large scale businesses within companies.   I have long been a believer in W cubed, Whatever, Wherever, Whenever – meaning the untethering of man through interactivity and portability.  It sounds dumb now but I talked about this in 1995.

Things I have been invloved in creating

The West Wing

The West Wing NBC

TV Show

Dexter’s Laboratory Cartoon Network

TV Show

City of Angels Warner Brothers

TV Show

Adult Swim Cartoon Network

TV Show

Freaks & Geeks NBC

TV Show

The Bible History Channel

TV Show

Brands I have been involved in launching

Places and people I have been lucky enough to work with

2015 -

MILK Makeup


MILK Makeup is new brand made for and by Generation MILK. Launched on January 29th, 2016, MILK Makeup quickly became one of the hottest new makeup brands.

It is currently sold in Sephora and Urban Outfitters


El Rey Network

Vice Chairman

Led the team that Launched Robert Rodriguez's El Rey Network in partnership with Univision

EL Rey was in over 40M homes within 2 years.

Top shows included From Dusk Til Dawn: The Series, Lucha Underground and The Directors Chair

2008 -2013

Hearst Entertainment


Hearst Board, ESPN Board, Co-Chair AETN Networks

Companies in Hearst Entertainment, ESPN, A&E, History Channel, Lifetime, King Features Syndicate, Hearst Ventures

Transactions - Purchase of NBC's stake in AETN, Mark Burnett Productions, North South Productions, RealAge acquired by Sharecare



Not the multi-billion dollar excess inventory car service, but we did have the foresight to buy the URL




First CEO of the pioneering social network service



President NBC Entertainment

Responsible for the NBC Primetime schedule. During my tenure NBC was the number one network three of the four seasons. And number two once.

Shows I green lit
The West Wing
Law & Order SVU
Freaks & Geeks

Late Night (The Tonight Show, Saturday Night Live, Late Night and Later



President NBC Station Group

Ran the NBC Owned and Operated station group.

Sold 49% of WYKC Cleveland to Gannett
Purchased KXAS Dallas from Hicks Muse

Acquired Access Hollywood from Fox for use on NBC O&Os
Created long term synthetic ownership deal for Extra with Warner Brothers

1996 - 1997

Marvel Entertainment

President & CEO

Ron Perlman, then majority shareholder of Marvel Entertainment hired me to take Marvel thought a pre-packaged bankruptcy. The battle between Ron, Carl Icann, & Ike Perlmutter is documented in the book Comic Wars.

Marvel included, Marvel Comics, Toy Biz, Fleer and Panini.

Our plan was to take Marvel from a comic book publisher to a content company focused on movies. In my year at Marvel we did the X Men movie deal with Fox and the Spiderman deal with Sony.

Ultimately the plan to pivot to a movie studio was correct but Ron decided to move on from the company during bankruptcy. Bankruptcy is like opposite world, hard to figure out. And it was economically better for Ron to move on.


Turner Broadcasting

President Entertainment & Board Member

Responsible for all Entertainment properties at Turner

Lead the team that launched TNT, Cartoon Network, Turner Classic Movies in the US, Latin America, Europe and Asia

Hanna Barbera
New Line Cinema
Castle Rock

Companies Started
Turner Pictures
Turner Home Entertainment
Turner Publishing


Fox Broadcasting

VP Network Management

One of the first hires for the network. Collaborated on the original business plan, which was written on my first generation Apple Mac

Set up marketing, promotion, finance and operation teams


Turner Broadcasting

VP Sales Promotion

1984 Launched Cable Music Channel that is now VH1.

1983 Created Night Tracks the number one cable music program at that time

1982 Director of Sales Promotion Turner Ad Sales


Rogers & Cowan

Assitant to the President/Slave

Worked directly for the President Warren Cowan. Rogers & Cowan at the time was the leading entertainment PR firm. Made $150 a week with no benefits. Worked from 7am to 9pm every day. It was truly living the dream :-)

Contact Me

Feel free to contact me

  • MILK Studios 450 W 15th St, 8th Floor, NY, NY 10011